An ad that connected with me

I am in melbourne now, and was about to leave the hotel room for the office, when this ad came on CNN.

I stopped in my tracks and actually wanted to see who it was by.The answer surprised me, pleasantly. SC Global is a singaporean property developer.

I love how they’ve put together such meaningful words, music and meshed them together with images I can identify with.

Some people say that the creative is all over and nitpicked, but the most important thing for me is that it clicked. The lyrics of the song just matched the images so well, and SC global tied in the theme that home is where the heart is, even though there are so many other places that will hold memories for us.

Check it out, I hope you enjoy it as much as I do!

p.s. Do you know who it is doing the voiceover? I thot that was a great choice!

Tiger woods and the big winners

With so much discussion, condemnation, defence swirling around tiger woods, I’ve had my points of view, but just have not found time to put them up.

Today tiger woods is back where he belongs. On the golf course.

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Having been in  the marketing world for a short 3 years, I’ve gained some insight into how marketers think.

And to be honest, just like the rest of the world, and any food chain, the best ones (marketers),at the top of the food chain is a distinct minority.

The food chain of course is often represented as a pyramind, meaning that whilst the top is top, there aren’t many of them.

Food Chain

It looks something like above, so you see, the decomposers, are probably one of the largest groups in the food chain, but we all know what they do, they feed on shit.

See, when tiger woods went public, the only thought in my mind was, “Hey shit, thats going to affect his game.”

I wasn’t thinking “Oh shit, my whole moral structure and basis has been destroyed.” I wasn’t thinking, “Oh accenture, tell me how to win again, or be great. Give me another idol to look up to.”

Far from it. As we all know, whichever faith you come from, we all have one thing in common. We all have within ourselves the ability to tell right from wrong.

Adam and Eve apple

Sure, there are many external influences in the world. One being the media and these super personalities we all so love to hate. But lets be frank, if you’ve gone around philandering with a dozen women in spite of having 3 beautiful kids, and a model wife, ITS ON YOU!

When tiger woods is on the course, we don’t go, “Hey kids, don’t be like uncle tiger, don’t cheat on your wives or husbands in the future”, we go “FUCK SON! Look at that swing, you better swing like that from now on! Havn’t I been telling you for the longest time! I tell you I go back and change your coach! He hasnt been teaching you right! And add a morning lesson for you also!”

Whichever way you look at it. ITS ALL about the golf when it comes to tiger.

And thus I have reached my point.

Yes, marketers would like to think or assume they are associating themselves with certain core values when they sign up a star. And yes on the surface it is true. But only in a very superflous manner. So for example, they got a brochure from tiger woods agent, citing reasons like below:

Why you should have tiger endorse your products

1) He is the best player of golf in the world

2) He is a great role model

3) A family figure

4) Associated with values of honesty, sincerety, perseverance, tenacity, etc etc etc.

5) People look up to him

You see over time, marketers and people in general have to justify things. As a boss, I don’t like you to cite me just merely the obvious points when you are giving me something. So they went into a board room and spawned a snazzy powerpoint about how tiger woods  and what he “represents” mixes with the corporate culture and values those people in the boardroom believe.

BULLSHIT!

The reason why they want tiger woods or NEED him, is because HE IS THE BEST FUCKING PLAYER in the world of golf. Yes Phil Mickleson is a great player too, with great values. But all I see so far is the POTENTIAL to be GREAT! He’s good, just not fucking great.When he hits that ball, you have 1 in a 100 expectation of seeing an INCREDIBLE shot. For tiger woods this happens EVERYTIME wheather or not it is the case.

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So they forgot all about the famous 80/20 rule. They focused on the 80 percent, what seemed to be the bigger picture. But in doing so, really really lost the bigger picture.

So what happens? HERD INSTINCT happens. Actually it always happens.

2008-10-25 Herd behaviour of markets 600

Just to take you on another tangent. One related to economics.

Think back to the global financial crisis that happened just a while back.

FRANCE EU FINANCIAL CRISIS

 

 

 

 

 

 

 

 

 

 

 

 

Honestly it would take courage to go into a market that just seems to keep spiralling down. Even when it stablises, you’re not sure if any company is safe.

WELCOME TO THE WORLD OF RISK.

If you had been brave. If you had conquered your fears, instead of shivering at home in the corner. If you had waited for your moment.

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You might have bought OSIM stocks at 8 cents, and made over 10 times in just a year.

Put in 100,000 and you’re a millionaire. Put in a million and you’re a ten millionaire.

Yes, I am over simplifying things. But thats how the cookie crumbles folks!

At 8 cents, I personally bought stocks into osim, which I felt were way way undervalued. I had the benefit of knowing Ron Sim, the founder personally, and felt he was a survivor. If even in the sort to medium run. (Nobody can look too far ahead).

I sold out at 50 cents of course, I did not make gamillions either. Because “money no enough” (This post is for jack neo too).

The point often is, when everybody is excited and into something, most times it is overvalued. I personally feel the market is overvalued at this point. I could be wrong, but I don’t like to trade on endless upside. Its much harder.

When a “shock” occurs though, what happens is ALWAYS an OVER-REACTION.

And thus I end my story. At this point, and even before this. I viewed tiger like OSIM.

And no, ACCENTURE, you clearly do not know what it takes to be a tiger.

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THIS IS WHAT IT TAKES TO BE A TIGER. I am seeing conflicting news about Tag Heuer, and am not sure if they are still supporting him. But COMING OUT LIKE THIS in the HEAT of the scandal. That is MARKETING.

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THAT IS A VALUE I AS A CONSUMER CAN IDENTIFY WITH. Supporting me when I am down.

And lastly of course. Nike. I love this brand. How many countless marketers have gone for conventions to learn about the best?

They clearly didnt learn that much. The brands that invested in tiger during his downtime, will get the biggest rewards. Because they took a risk, and nobody ever became great without doing that.

Tiger woods, “For what its worth, Ming stands with you too.”

p.s. Not a tiger fan by the way. Just a fan of reason.

A behind the scenes look at the Nuffnang Asia Pacific Blog Awards (Part 2)

P.S. I know this is atrociously late, but I’ve had such a crazy good start to the year, this blog of mine has been growing cobwebs! I’ll try to update more often! Promise! :-)

With the finalists confirmed, all 60 of them, the preparations really took a step up!

There were a whole lot of details to iron out.

Amongst them was

1) Sorting out the flights, internal transfers, and accomodation for over 150 foreign bloggers, clients and guests

2) Sorting out the menu, decorations, stage, detailed programme for the night itself

3) Keeping open and maintaining clear lines of communications with all stakeholders, including sponsors, VIPs, and bloggers

4) Double checking EVERYTHING

5) Maintaining the integrity of our budget

Here are the girls pouring through the list of bloggers, and assigning them to rooms. As Nuffnang was picking up the tab for EVERYTHING, from flight, to internal transfer to hotel accomodation, we had to have 2 bloggers to a room, and could not afford the luxury of each blogger having their own accomodation.

As a result, you can imagine, how much of a nightmare it was making sure the bloggers knew who they were staying with, and it had to coincide with the arrival schedules, amogst other things.

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Every single blogger (unless they had chosen to come earlier on their own accord) was met by a member of our team.

This was to ensure, the bloggers got to their accomodations safely, and had a liason from the moment they touched down.

So this was me and huiwen, greeting our first group of bloggers from Australia, in the middle of the night!

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We had arranged coaches, for the various groups.

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The other group I met, was from Philippines. Really cool people.

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After their bus ride, they were met at Link Hotel, our OFFICIAL ACCOMDATION PARTNERS, by a member of our staff, to sort out their rooms.

 

All this stuff happens simultaneously. So its kinda like you never really “book out” of the office at all.

As soon as the receiving party has sorted out the blogger’s accomodations, they’re back in the office to sort out the nitty gritty stuff that needs to be done.

Tiny details, like creating “official” name tags, so that Nuffnang staff can be easily identified in their gowns and suits on the event night!

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We chose the small and sleek tags, so that it wouldn’t clash with the event’s dress code.

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Raine was our official graphic designer for these little features.

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This is carlos slitting our registration table notices.

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It may not seem like alot, but when you’re inundated by a huge amount of work, little details like the winner’s cards get forgotten or neglected.

Not by our team!

This is elise, preparing the slips that held the winner’s names. This was printed just the day before (for security reasons), and kept behind a locked door.

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All key personnel also had walkie talkies to ensure that communication lines were open in the vast ballroom.

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For the night itself, every nuffie was assigned specific roles. Some more important than others.

Elaine and Robb for example, had probably the biggest, as Programme ICs. Their role was to ensure, that they knew the programme inside out, and controlled it.

They are the ones prompting various people of their upcoming roles and activities.

Furthermore, if any unforseen circumstances occurred, these 2 would be the ones, rejigging the program on the spot and notifying everybody so that the evening retains its flow.

Here they are literally memorizing the itenarary. Item after item, timing after timing. I gave them a test! It was fun! For me! :-)

Robb is always up for these kinds of tests anyway!

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One other item that we had prepared way earlier, was the souvenir programme.

I wonder how many people take a moment to think about how much work goes into those pages as they are flipping through!

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It was a labour of love and I loved the result!

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On a trip to melbourne, I had spotted a candy shop that made customized candies.

I had originally contemplated importing them over as table gifts.

I didnt need to, because a young entrereneur and his wife, kris, brought Sticky in!

They did a fantastic job for us, and many bloggers loved the sweets.

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Behind a locked door, along with the winner cards, were our winners trophies.

These trophies are 100 percent CUSTOM MADE and we had to order 50 of them! They are 100 percent crystal and to be honest cost our budget dearly, but this was one area we felt we could not save on.

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So much work went into the inaugural NAPBAS, and I was elated to hear very very positive comments about the proceedings. I think the team felt validated. You can’t cover all they did in 2 blog posts, it’s impossible, but there isnt a need to either.

We all felt rather empty, once the last foreign blogger had left our shores, and the weekend came. Whilst it was alot of work, the team came together so well, and I think enjoyed themselves immensely.Some things money cannot buy.

A behind the scenes look at the Nuffnang Asia Pacific Blog Awards (Part 1)

As many of you probably know by now, the inaugural Nuffnang Asia Pacific Blog Awards 09, or NAPBAS in short was a major success.

My vision for the project encompassed the equivalent of an Oscars for Bloggers, and we set out trying to make it as grand an affair as possible.I cannot be happier with the results, and I have my team to thank for that.

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Nuffnang Blog Award 2009

The countless number of hours, blood, sweat and tears that went ino this project, is mind boggling, and it certainly forged strong bonds within the team.

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Since there have been countless posts about the going ons of the evening itself, I thought it would be useful to write about the blog awards from where I was standing. As “minister mentor” of the event and project (Execution was headed by my able team).

So I’m going to start right at the beginning.

This project, started in earnest, about a year before the actual event. As the largest blog advertising community, we come across thousands of blogs on a daily basis, and were itching to do a blog awards. For 3 main reasons.

1) We wanted to honour the best, and in doing so, hopefully encourage the great bloggers to continue blogging and supplying great content to the open web.

2) To encourage other bloggers to emulate these great content producers.

3) We knew with our database and knowledge of the blogosphere, we had the ability to pull this bigger and better than any of its predecessors.

To be honest, the event was supposed to happen somewhere in March or April 2009, in conjunction with our 2nd annivesary, but circumstances kept pushing the date further forward. One thing we knew, is that regardless of how far the date was pushed, we would not compromise on the quality or vision of the awards. And so we waited.

Finally, after securing our wonderful sponsors, Pringles (who had been engaged with us from the start), our host destination, Uniquely Singapore, we were all systems go. I think this was somewhere in August, and once we set the event date at October 23rd, we found we had alot of ground to cover, and very little time to do it!

For the NAPBAS, we worked closely with our sister company Ripplewerkz Pte Ltd to develop all the interactive elements of the blog awards. This included as planned earlier, a website, the online home of the NAPBAS, which would cover three phases, (Nomination, Voting and Post event-not completed), nomination videos showcasing the various finalists, banner ads to publicize our event, the napbas booklet, the stage, and more.

The guys at Ripplewerkz are great when it comes to fulfilling their clients expectations, and I wanted a site that would portray the grandness of the event, but not be too cluttered and difficult to navigate around. Note that having sponsors also meant their brand assets needed to be protected, and so they were consulted on almost every aspect of the awards, down to the microsite. There was therefore a neccessary delay and buffer for every decision we needed to have made.

I really like the website, and the permanant home of the napbas, has been set at www.napbas.com, although the site has not been completed yet (Expect it 1st Q 10)

NAPBAS Home

Once the site was up, it was a matter of waiting the three weeks, but also collating data and nominations to assess them. So whilst we were receiving the nominations at a breakneck pace, we had to assess them otherwise we’d be in for a rough time.

Over 10,000 nominations were received from all over Asia Pacific. The bias was definitely in countries where Nuffnang had a strong presence in, but we had nominations come in from Indonesia, Vietnam, China, India, amongst other places. Ultimately though, tough decisions had to be made, and I guess from the sheer numbers from Malaysia, Singapore, Philippines and Australia, the quality was too strong to deny.

Once nomination closed, we had a frantic time actually consolidating and finalizing selections for our panelists.

We had to narrow it down to 25 (Or thereabout depending on the nominations) for every category, as most of the panelists are busy people and, with 12 categories, you’re looking at 300 blogs in itself!

To help them, we came out with powerpoint slides that did several things.

Firstly to give them a broad definition of the category.

Best Blog Design PP 1

and secondly to highlight key reasons or elements we felt were interesting and relevant to the category.

Best Blog Design PP XX2

Best Blog Design PP XX3

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Of course nothing replaces going to the blog itself, so after they are presented these elements, they go into the blog itself, and have a few quick minutes to browse through the site, and get a feel of it.

Finally we end the timing and let them score the blogs.

In dossiers that we prepared for each panelist.

For our foreign panelists, we got them to do it remotely.

To maintain fairness, judges with confilcts of interests with bloggers were excluded from judging ENTIRE categories. So Lionel from Ripplewerkz was excluded from judging for Best Original Blog Design, while Nuffnang panelists did not judge Best Fashion Blog as Candice was working with Nuffnang Australia as our community manager.

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Each scoring sheet is easy to mark, simply with a tick or a circle, and there are generic judging points and judging points specific to the category.

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With nominations closing on a Friday, and needing the panelists to get together over monday to wednesday in the next week, it was a mad dash getting hundreds of powerpoint slides, and individual scoring sheets ready. That was one of the first weekends that the nuffies would stay in. As in literally, get their jammies together (like so), and work overnight in the office.

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1 person could sleep at the nuffie corner, and we got really thin mats for other people too. They were a temporary solution.

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Until I got 2 tatami beds, which really are very comfortable, and supposed to be great for your back.

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Alot of hard work was put in that first MAJOR weekend.

It paid off when at least 4 of the independent panelists commented that the judging process was world class and excellent in quality. Win no 1 for the organising team!

Part 2 coming up soon.

My weekend in Hong Kong Disneyland! PART 2!!!

To ben yeow: Here is that 2nd post as requested! Hope you are doing well in Shanghai! :-)

Day 2 of our Hong Kong Disneyland experience.

Everybody knows I’m an early riser. When I’m on holiday, I don’t really like to waste time in the hotel, sleeping most of the day away.

Lucky for our group then, that the park only opens at 10AM.

So we scheduled to meet for our breakfast in the hotel a much more decent time (to audrey),  0930AM.

A buffet breakfast was included with our stay at the Disneyland hotel in a wonderfully decorated restaurant called “The Enchanted Garden”

You could only get away with fantastic names like that in Disneyland.

These are some pictures of how it looks.

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Pretty big buffet spread, which included everything from Japanese to Chinese to American.

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The gazebo in the middle. Following a victorian setting once again.

I figure I would have enjoyed living as an aristocrat in the victorian age.

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My brekkie! Complete with mickey mouse shaped pancakes!

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If you come to Disneyland, it is my opinion, you need to stay at a Disneyland hotel.

And breakfast with the Disney characters is one big reason why.

I remember in Anaheim, how my sisters used to get their autographs.

At disneyland, no matter how old you are, just let go! Be a kid again! Take photos with mickey and minnie. Soak it in.

Like my partner Tim!

OFFICIALLY the BIGGEST FAN of Disney I know. He keeps on going on about how Disneyland is such a happy place.

TOTALLY CANDID shot! LOOK AT  THE GUY’S FACE! Better not show audrey, cause I’ve never seen him as happy with her! *CHOPE!*

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Me and Estee with Mickey, my hero!

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Leaving the Enchanted garden, full, happy and feeling like a child again!

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One of my favourite things about Disneyland is THE MERCHANDISE!

Ok, so I’m a shopaholic, but honestly, nobody does merchandise better than disney.

Everything is so damn cute and thoughtful, and when you’re in that happy mood, you go crazy. Every item you buy represents a memory, and I’m all into retaining memories.

Another reason then, why you should stay at a Disney resort hotel, is that there is a shop in every hotel!

NO LONG QUEUES AND CRAZED CHINESE PEOPLE SNATCHING MY MICKEY! IT’S MINE! SLAPPP PUNCHHH!!!

This is how the store looks.

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The girls decided to get into character before we hit the park itself.

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A short shuttle bus ride later, and we were in the park itself.

 Our first stop!

Tomorrrowland!

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Estee trying to lift mercury, and failing miserably.

This is her seconds before she gets crushed by impeding doom.

I spent 30 bucks on those mittens because she was cold! Not because she trying to act cute.

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We went onto the space mountain ride, which was really quite terrifying.

I used to love rollercoasters and extreme rides like that, but I don’t anymore.

My picture after the ride, had my look of pure terror.

When I go to themeparks, like sixflags in LA, me and another friend stanley, take all the kiddy rides.

Just imagine 2 twenty plus year olds jostling with little kids on the bumper cars, and mini ferris wheels, and the like. We always win them of course! mwahahah.

The 2nd ride we went to was the Buzz Lightyear Astro Blasters.

More my type of ride, 2 people sit in a vehicle, and use laser guns to score points.

I totally whooped estee’s ass here. She will claim otherwise, but don’t listen to her! She’s deranged.

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We also went for this really cool and interactive attraction called Stitch Encounter.

Basically, you interact with Stitch on screen, and he interacts back.

There is obviously somebody behind the screen, but they do a great job meshing the animation (his actions) and his words.

Really fun! Trust me, it is not lame at all. And only disney could pull it off so well.

Although the room was full of kids, I found myself answering his questions! hahahahaah. I am competitive by nature. What can i say.

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Next stop! FANTASY LAND!

And the Many Adventures of Winnie the Pooh.

One of thsoe rides, where you sit in a vehicle and go through a story animated by wax figurines, and light and sound effects.

Nice and relaxing ride.  

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Next up: Mickey’s Philarmagic.

Look at the posters outside.

Super cute lah.

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This was a 4D experience, that basically brings you through some of the best music from Disney cartoons.

Being a huge fan of disney music (I smashed my car because I was singing to Little Mermaid’s “Under the Sea”), this was definitely a personal favourite.

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I like how all three lands in Disneyland HK are so distinct.

From the picture perfect fantasy land, we moved on to the raw and steamy jungles of Adventureland.

This guy, with nothing more than a broom and some water, was drawing disney characters on the floor.

We all stood there fascinated for a while.

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A short raft ride, across a wild river, and we reached Tarzan’s treehouse.

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A simulation of how tarzan’s treehouse would have looked like.

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Anybody who says Disneyland Hong Kong is small does not know what they’re talking about.

We got in at 10AM and by 4PM i was pooped and headed back.

By which time we happened to catch the daily parade in main street.

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I’ll let you soak in some of the colourful images.

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Babes!

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Bye bye disneyland! Filled with happiness, but leaving with some sadness.

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Thank god then that we return to this!

We’ve still got happy music piping through. And a live band playing christmas songs. Their music filling the atrium.

*WARM FUZZY FEELING*

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With Disney cartoons in the lobby to moot!

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 There are actually 2 hotels in Disneyland Hong Kong resort.

We were staying at the victorian, and i think posher Disneyland Hotel.

This one is the more mainstream one, called Hollywood hotel.

The architecture is of the Art Deco style. Really retro. One of the houses I  build in the future will have art deco elements throughout.

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The lobby.

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And Club Mickey, where the kind folks at Disneyland HK had booked us all in for a sumptous christmas buffet.

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The international spread is INSANE. There is so much variety. From chinese to japanese to indian, to american.

You want it? You’ve got it!

And the best part is the quality of food was excellent! Not your typical buffet! If you’re going to be in Disneyland, its worthwhile going for this buffet.

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 Alaskan King Crab leg, lamb chops, carved roast beef. Excellente!

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An excellent way to cap our HKDL experience.

Overall, it was a refreshing weekend away, which at first I had been dreading (Having just returned from a 3 week european holiday), but I ended up loving so much!

I’ve told tim, that next year’s company retreat, should be helf in Disneyland, so guys work harder!

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Back in the comfort of my home, I laid out the loot! Check it!

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Haha, I couldnt help myself, i even splurged on a 5G gold bar with mickey on it!

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 Thank you Hong Kong Disneyland for this wonderful experience!  From myself and all the bloggers! :-)

My weekend in Hong Kong Disneyland! Part 1

Just 5 days after getting back from my big European escapade (which I will blog about soon), I was off to Hong Kong Disneyland, together with Estee, Timothy, Audrey, Wendy, Mike, Redmummy, and cheesie.

To be honest, I was quite tired of travelling, but nonetheless, it was Disneyland that was calling, so this was different, no?

Getting up at 6Am for our flight did not help the situation, but I called us a cab, and got a mercedes! Wooohooo! One up already! Alwayss a good sign.

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I never really realised how short a distance Hong Kong is from Singapore.

The flight only takes 3 hours.

Taking the morning flight meant I slept through most of it, skipping the yucky plane food (I NEVER eat plane food! Its totally gross), and waking up to the splendid Hong Kong International Airport, which by air travel goes is really one of the best (Next to our own Changi of course!) :-p

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A 15 minute cab ride costing just $20 SGD later, and we were in the beautiful and elegant Disneyland Hotel HK.

Door to door it took us just 6 hours, which is comparable to my trips up to KL (By coach of course).

This is the main lobby area of the hotel. The hotel takes on a victorian theme throughout, and it exudes feelings of nostalgia and of course aristocracy! :-)

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The malaysian group got in before us (having caught a 6Am flight, *snigger*) so we caught up with them at the lobby restaurant, and had a quick lunch too.

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There is my other “half”, Timothy (Ignore the girl beside him, thats just audrey). hehe :-p

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Wendy and mike.

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Me and estee. I need a haircut. Haha!

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After lunch, the malaysians got checked in, and also enjoyed the famed machine gun kiss (For the 20th time by now).

That is the gross “multiple” barrage of simultaneous kisses tim gives audrey. Disneyland is probably the only place on earth, I find it mildly acceptable. Having said that, the memory of it still gives me the shivers. BRRrrrrr shiver me timbers!

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Mickey and minnie looking on too. All smiles of course.

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Our rooms were pretty big. 2 double beds!

I found out that the Hotel rate is approximately $300SGD per night, and as you can see, can sleep 4, so thats just $75SGD per person, which honestly is a steal!

It had all the usual luxuries of a 5 star hotel, including plasma TV, cable, free local phone calls, etc.

But as they say, “The devil is in  the details!”

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And boy are the details fantastic!

Our bed headboards, had an image of the sleeping beauty castle.

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Comforters were themed Alice in wonderland.

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A general view of the bathroom (in my opinion, the MOST important part of a hotel room).

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And the details continue.

7 dwarves toiletries set, which I took home as a souvenir. so cute! How to use!?

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Even the tissue box has “sneezy” on it! :-)

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The full sized mirror continues the theme.

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As do the courtesy signs.

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All these tiny details add up to make you feel like you’re in Disneyland even before you even step onto the hallowed ground itself!

I was feeling happy already, and could have just spent the whole day lazing in my room, but Tea at 4PM called, so hai ho hai ho and off to tea we go!

Dum dum dee dum dum, dum dum dee dum dum, hai ho, hai ho, hai ho, hai ho!  

The blogger contingent with their tea trays. There are 3 layers, and each one of us had one of those! I kid you not!

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Tea is served at the sorcerers lounge, which is a cosy lounge just next to the lobby.

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Mickey is everywhereeee!!!

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Even the butter!

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Multiple scones, cakes, sandwiches, tea and a shuttle bus ride later, we were in Disneyland!

I swear, as soon as you walk in, and start hearing the piped music (dummm deee dumm deeee dumm deee dumm- hum to tune of “when you wish upon a star), you come alive! And boy was I alive!

Gone was all the lethargy. Joy filled my heart (No honestly), and you remember.

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It was really windy, but our contingent still looked pretty good!

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At night, they give out these really cool “visors” that when you put on, amazingly, turns the flare of any light, into various shapes.

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For example: Hearts!

Look carefully at this picture, I put the lens behind the visor, you can see all the heart shapes!

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Christmas is the most important time of the year for me. I always feel warm and fuzzy around this time of year, and love taking drives down orchard roof, with my sunroof open to soak in the lights.

It is soooooooooo beautiful in Disneyland this time of the year. With a massive tree on Main Street (Where all the Disney shops are- jewellry, souvenirs, crystal, bakeries, photo shops- all disney themed!).

They call it winter wonderland, and it really is. A light show ensues along with a parade, and as you watch with the visors, a christmas tree light show of hearts follows. It is so beautiful.

Would I a poet or a writer, I would wax lyric about the feelings I had to explain it to you. Unfortunately, I can’t, and you really have to experience it yourself.

The climax of the christmas parade is a flurry of snow that seemingly appears out of nowhere. It is simulated very realistically, and I’m telling you from experience.

Dudes: There is no better date place than disneyland in Christmas Babes: Just sit back and enjoy it.

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After the christmas parade, it was off to the rides!

And the first one, “It’s a small world”.

It is a really cute ride. To jog your memory (I’m sure you’ve been on it!), its a “water” ride, that takes you through recreations of all the cities and places in the world.

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Like london.

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And africa. And all the while, with “Its a small world afterall, its a small world afterall, its a small world afterall, its a small small world”.

I promise you, after you leave the ride, you’ll be humming the tune the whole night.

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The 2nd ride we went on was the Mad Hatter Tea Cup ride. MY FAVOURITE.

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This is estee and me.

Estee was all gung ho before the ride, saying, “I’m going to spin you so hard you are going to puke”

I ended up doing the turning, she ended up saying “Stop stop stop”, which simple encouraged me to spin even more.

Super fun. Dodo bird.

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We capped the evening with the nightly fireworks display.

Again, pictures don’t do it justice.

With the “visor”, what you see is a flurry of hearts and snowflakes. Its pretty darn cool.

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With the “ooooohhsss” and “ahhhhhs” of the crowd and friends around me, we left the park, just ….

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CONTENT.

Magical ….

The weekend thus far has been nothing short of magical here at Hong Kong Disneyland.

I have enjoyed myself immensely. More than I remember.

That I realise, is the thing about Disneyland.

If you havn’t come in a long time, you forget what it’s all about. But the moment you enter those magical gates, you remember.

And in that instant your heart, mind and soul dance in harmony with the loved ones around you.

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I will be writing a full blog post about my wonderful weekend here with Estee, Timothy, Audrey, Wendy, Mike, Redmummy, and Cheesie soon. Keep your eyes peeled! ;-)

Where on earth is bossming.com?

Yes I know! It’s a record even for me!

In my defence though, I was supppaaaaa busy with the blog awards for the whole month of October. And I am happy to report it was a big success, as most of you will know by now I’m sure.

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I will need to set aside some time to write about that, and you’ll get a behind the scenes look at it. I promise it’ll be relatively soon. By my standards of course :-)

Immediately after the blog awards, I set off on a 3 week holiday with some good friends to Europe. Went to London (my favourite city, outside of Singapore), and a western mediterranean cruise to Spain, France and Italy. Was a real blast, and I took over 3,000 photos. That’ll take a while, but I will put it up for sure!

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And the travelling aint over yet!

I’m off to HONG KONG DISNEYLAND this weekend!!!! WOHOOOOOOOOOO!!!!!! You see HKDL has been so kind as to sponsor some of our bloggers to a Disney experience this weekend.

I was quietly hoping/wishing/praying that they would invite me too.

And in true disney fashion, mickey has opened the doors to his magical kingdom!

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There is something about Disneyland, that sets it apart from all the other themeparks in the world.

I’ve been to the ocean parks, I’ve been to the knotsberry farms, I’ve been to the sixflags.

They’re all great, don’t get me wrong. But, NONE of them make you feel like a child again.

None of them make you want to just let go of your worldly cares and forget about what the world thinks, whilst flailing your arms like an overgrown maniac.

Disneyland comes close, and I’m looking forward to sitting on my alice in wonderland teacup ride, and all those other “ming-safe” rides (In case you didnt know, I am super terrified of roller coasters!) :-)

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Just 2 days to go! :-) Mickey mouse I lurpeee you. Can I have your autograph?

Another brilliant ad! Watch all of it! Its worth it.

This ad made me tear.

Its 4 minutes long! But I really like it. So check it out.

I <3 Mid-autumn festival

For the mooncakes of course!

Every year, during mid autumn festivities, Nuffnang Singapore and Malaysia use the occasion as an excuse to thank our key clients!  With sweet yummies!

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This year, we got our mooncakes from Fairmont Hotel, and they come in a really cute cheong sam box.

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And inside, 8 mini mooncakes!

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Spent an entire afternoon, zipping around town with Elise and Huiwen delivering the mooncakes!

Enjoy it guys! And spend more money on blog advertising k? :-)

Back to work on the blog awards!