An ad that connected with me

I am in melbourne now, and was about to leave the hotel room for the office, when this ad came on CNN.
I stopped in my tracks and actually wanted to see who it was by.The answer surprised me, pleasantly. SC Global is a singaporean property developer.
I love how they’ve put together such meaningful [...]

Tiger woods and the big winners

With so much discussion, condemnation, defence swirling around tiger woods, I’ve had my points of view, but just have not found time to put them up.
Today tiger woods is back where he belongs. On the golf course.

 
 
 
 
 
 
 
 
Having been in  the marketing world for a short 3 years, I’ve gained some insight into how marketers think.
And [...]