An ad that connected with me

I am in melbourne now, and was about to leave the hotel room for the office, when this ad came on CNN.

I stopped in my tracks and actually wanted to see who it was by.The answer surprised me, pleasantly. SC Global is a singaporean property developer.

I love how they’ve put together such meaningful words, music and meshed them together with images I can identify with.

Some people say that the creative is all over and nitpicked, but the most important thing for me is that it clicked. The lyrics of the song just matched the images so well, and SC global tied in the theme that home is where the heart is, even though there are so many other places that will hold memories for us.

Check it out, I hope you enjoy it as much as I do!

p.s. Do you know who it is doing the voiceover? I thot that was a great choice!